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Gimmicks and technology: California learns to save water

RANCHO SANTA MARGARITA, Calif. (AP) Billboards and TV commercials, living room visits, guess-your-water-use booths, and awards for water stinginess a wealthy swath of Orange County that once had one of the worst records for water conservation in drought-stricken California is turning things around, proving it's possible to get people to change their ways. The 154,000-customer Santa Margarita Water District cut its water use 18 percent in May, compared with a pitiful 3 percent in the previous...

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