Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide
PARIS (AP) — A French supermarket’s humble Christmas advert is doing something most global brands can only dream of: connecting deeply with millions of people around the world, without a single frame of generative AI. The two-and-a-half-minute film, “Unloved” (Le mal aimé), made for Intermarché, tells a simple yet powerful story: A lonely wolf, feared and avoided by other forest animals, chooses to change. Instead of hunting, he learns to cook vegetables and brings a homemade dish to...
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