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From Olympics to Tom Brady, Fanatics expands into entertainment with new studio

LOS ANGELES (AP) — Fanatics, the sports merchandising giant best known for jerseys and collectibles, is moving deeper into entertainment and bringing fans closer to the action. The company announced Tuesday the launch of Fanatics Studios, a new content arm with initial projects including the official Olympic film for the LA28 Games, a multipart documentary following seven-time Super Bowl champion Tom Brady and joining ESPN as a producer of the 2026 ESPY Awards. Other partnerships will WWE, a...

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