Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts
MILAN (AP) — Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away without taking a drink. Bottles of the blue sports drink are stacked in hockey penalty boxes. Even the tissues in figure skating's drama-packed “Kiss and Cry” area are branded. One way the Olympics generally stand out is by the absence of advertising on courses, rinks and slopes. But increasingly at the Milan Cortina Games, sponsors are creeping into the to...
Read MoreWed, 18 Feb 2026
- Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts
- Former cricket captains urge Pakistan to ensure better medical care for Imran Khan in prison
- US star Mikaela Shiffrin wins slalom to break 8-year Olympic drought
- In a golden masterclass, Norway's Klaebo extends Winter Olympics medal record
- Benfica's Prestianni denies racially insulting Real Madrid's Vincius in Champions League game
- Quirky curling has turned into a betting magnet at the Milan Cortina Olympics
- Champions League playoffs: Bod/Glimt targets another upset against Inter Milan
- Texas Tech star JT Toppin injures lower right leg in loss to Arizona State
- Arizona State upsets No. 13 Texas Tech 72-67 as Red Raiders lose star forward JT Toppin to injury
Tue, 17 Feb 2026
- Union offers WNBA new CBA proposal, slightly lowering revenue share numbers, AP source says
- No. 18 Saint Louis loses 81-76 at Rhode Island, ending 18-game win streak
- Tony Clark resigns as MLB players' union head as possible cap fight looms
- Madrid game at Benfica halted for several minutes as Vincius says opponent racially insulted him
- Champions League: Vinicius Junior says he was racially insulted in Real Madrid win, Doue rescues PSG
- Winter Olympics recap: Japanese pair upstage 'Blade Angels,' Germany sweeps 2-man bobsled
- Madonna sends good luck message to American figure skater Amber Glenn before Olympic short program
- Alysa Liu surges into medal range as US teammates stumble in Olympic short program
- Japans Ami Nakai surges into Olympic lead after short program as US struggles at the Winter Games
- Giancarlo Stanton thinks Yankees career incomplete without World Series title
- Mark Cuban says the NBA should embrace tanking and criticizes recent punishments for teams
- Doug Moe, the rumpled, irreverent coach of the high-scoring Denver Nuggets, dies at 87
- Judge grants hearing, expresses concerns ex-Michigan coach Moore may have had due process violated
- Tiger Woods isn't ruling out a return to the Masters. Ryder Cup captaincy also uncertain
- Twins right-hander Pablo Lpez has a major elbow injury that likely will need season-ending surgery
- Balogun scores after 55 seconds and then adds another for Monaco against PSG in Champions League
- Defending champion Sweden out of Olympic medal contention in men's curling after 'horrible week'
- Ronda Rousey, Gina Carano will end their MMA retirements and fight each other in May
- Elana Meyers Taylor nearly lost hope. Her team, her husband and the Spurs helped her to Olympic gold
- Detroits stunning surge: Pistons enter post-All-Star play with the NBAs best record
- Jessica Pegula will lead the WTA Tour's efforts to improve the women's tennis calendar
- Nate Heise hits go-ahead 3-pointer in No. 6 Iowa State's 70-67 win over No. 2 Houston
Mon, 16 Feb 2026
- Shooting at Rhode Island youth hockey game leaves 3 dead, including shooter, and 3 more wounded
- Dolphins releasing star receiver Tyreek Hill in major roster cuts
- Eileen Gu wins silver for 5th Olympic medal. Canadian Megan Oldham's gold is her 2nd of the Games
- Police: Browns safety Ronnie Hickman jumped by 4 men in a New York hotel lobby
- The United States and Canada will meet for gold for the 7th time in Olympic women's hockey
- Gold for Elana! Meyers Taylor, 41, wins Olympic monobob title at Milan Cortina Games
- Yankees captain Aaron Judge, like many fans, fretted for much of offseason over lack of moves
- Geno Auriemma ties Tara VanDerveer for most AP Top 25 appearances as UConn stays No. 1
- Mets owner Steve Cohen says club won't have a captain as long as he's in charge
- The '6-7' craze is going strong at NBA and college basketball games
- Michigan rises to No. 1 in AP Top 25 men's hoops poll for 1st time since January 2013
- Olympic meltdown: Norway's Atle Lie McGrath loses gold medal in slalom, then control of emotions
- Is there such a thing as bad publicity? At the Olympics, curling is finding out ... probably not
- Winter Olympics recap: Heartbreak in slalom and Eileen Gu tries to defend big air gold
- Trying to tame the Olympic controversy, World Curling sent in the umps. Then they sent them away
- Good game, bad dunk contest. The highs and lows of an eventful NBA All-Star weekend
- Ilia Malinin hints at 'inevitable crash' amid Olympic pressure and online hate in social media post
- Bold new US trio eyes Olympic figure skating gold while serving as role models for a new generation
- Sweden has arguably the toughest path to men's hockey gold at the Olympics
Sun, 15 Feb 2026
- Kansas State fires basketball coach Jerome Tang, days after fans wore bags over heads
- Seahawks expected to hire 49ers tight end coach Fleury as offensive coordinator, AP source says
- Anthony Edwards claims MVP award, leads Stars to tourney win in an entertaining NBA All-Star Game
- Collin Morikawa birdies the 18th to win Pebble Beach and end more than 2-year drought
- Michael Jordans Daytona 500 ring: Tyler Reddicks 1-lap lead delivers NASCARs biggest win
- All-Star LeBron James says he still doesn't know whether his 23rd NBA season will be his last
- Tom Wilson fights in Canada's game vs. France at the Olympics
- Arsenal routs Wigan 4-0 on no-surprise Sunday as Premier League teams advance to 5th round
- Dani Carnegie's 29 sparks Georgia's stunning 76-74 upset of No. 5 Vanderbilt
- Lindsey Vonn is preparing to fly home to the US with more surgeries to come, team official tells AP
- Anthony Kim wins LIV Golf Adelaide in a remarkable career comeback
- Mikaela Shiffrin's giant slalom at Milan Cortina ended without a medal but plenty of optimism
- Brignone wins giant slalom for 2nd gold medal of the Olympics, Shiffrin finishes 11th
- Norway cross-country star Klaebo wins 9th gold medal, setting a Winter Olympics record
Sat, 14 Feb 2026
- No. 16 Texas Tech rallies to beat No. 1 Arizona 78-75 in OT for Wildcats' second straight loss
- Adam Silver urges WNBA, players' union to work faster on CBA negotiations to avoid a work stoppage
- Fight breaks out between No. 17 St. John's and Providence and seven players are ejected
- Heat's Keshad Johnson soars to a slam dunk title, edging Carter Bryant who had a perfect score
- Bhatia's big birdie runs helps him beat the wind and lead at Pebble Beach
- It's the US (and the US) against the world as the NBA All-Star Game tries yet another format
- NBA's Adam Silver to consider changing draft lottery, revoking picks to stop teams from tanking
- Fans who raised Greenland's flag at US-Denmark Olympic hockey game say it was a pro-European gesture
- Third-tier Mansfield stuns Premier League team Burnley for another FA Cup shock
- Lindsey Vonn says her latest surgery after Olympic crash 'went well' and she can return to US
- Brazils Lucas Pinheiro Braathen wins giant slalom, earns South Americas 1st medal at Winter Games
- Jordan Stolz joins Eric Heiden with a 500-1,000 speedskating double gold at the Olympics
- For Winter Olympic favorites, the pursuit of gold brings risk for their legacies, unfair or not
- Jimmie Johnson plans to make one more Daytona 500 start in 2027 before ending his Cup career
- After 'Olympic curse' hits Ilia Malinin in his free skate, the 'Quad god' sets his sights on future
- Philly special: V.J. Edgecombe leads Team Vince to victory at NBA All-Star weekend's Rising Stars
- BYU says star wide receiver charged with felony rape is no longer a student there
Fri, 13 Feb 2026
- Pitcher Zac Gallen agrees to 1-year deal to return to the Arizona Diamondbacks, AP source says
- Bhatia and Hisatsune share Pebble Beach lead. Travis Kelce and amateurs head home
- Coyne Schofield scores 2 goals as US routs Italy 6-0 to advance to Olympic women's hockey semifinals
- A battered car forces William Byron into a backup for his Daytona 500 three-peat bid
- Mike Tyson sounds the alarm on US boxing, launching a Las Vegas amateur invitational
- Mikhail Shaidorov earns gold in men's figure skating after collapse by 'Quad God' Ilia Malinin
- 'Quad God' Ilia Malinin falls twice in Olympic disaster, allowing Mikhail Shaidorov to claim gold
- Bad Bunny offered to pay for Puerto Rican star Carlos Correa's WBC insurance
- LeBron James returns for his record 21st All-Star Game, still in the NBA's midseason spotlight at 41
- A healthy Shohei Ohtani eyes the one major award he hasn't won a Cy Young Award
- Chris Paul, the 'Point God,' retires as All-Star weekend begins, ending a 21-season NBA run
- Surprise! US women's curling team beats Canada for first time at an Olympic Games
- Thomson proud Castellanos admitted bringing beer to dugout, which contributed to release
- Taylor Swift rumors spiked ticket sales for Pebble Beach golf tournament
- Lindsey Vonn hopes to go home after another surgery following crash in Olympic downhill
- Bravo! Act I of the Winter Olympics' visit to Italy has been filled with drama, catharsis and tears
- World Cup means slashed wages and displacement for some workers in Mexico City
- Norwegian biathlete wins another Olympic bronze medal, 3 days after confessing his infidelity
- Norways Klaebo makes history on skis, ties all-time Winter Olympics gold record
- Patriots Stefon Diggs pleads not guilty to assault allegation
- Prediction markets love sports, but the feeling isn't exactly mutual
- LeBron James becomes the oldest player to have a triple-double in NBA history
- Tankers beware: Jazz fined $500,000, Pacers $100,000 by NBA for player participation policy breach
Thu, 12 Feb 2026
- A spin, a patch of grass and inches from a crash, Casey Mears still makes the Daytona 500
- All-Star reliever Elroy Face, who saved 3 games for Pirates in 1960 World Series, dies at 97
- Trump pardons 5 former NFL players for crimes ranging from perjury to drug trafficking
- Robots are coming to assist MLB umpires. Even so, the human touch still matters
- Miami University embracing the pressure as Division Is last unbeaten
- From YouTuber to NASCAR driver: Cleetus McFarland expands his racing resume at Daytona
- Hisatsune leads Pebble Beach on a gorgeous day with low scores. Scheffler didn't take advantage
- Judge grants Ole Miss QB Trinidad Chambliss a preliminary injunction for extra eligibility
- Brock Nelson scores twice as US opens the Milan Cortina Olympics by rolling over Latvia 5-1
- Chloe Kim falls short of Olympic three-peat, but passes the torch to a protege from South Korea
- Winter Olympics recap: Ukrainian athlete excluded, Kim falls short and Brignone completes comeback
- Arsenal's Premier League title bid takes a hit after 1-1 draw at Brentford
- A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian
- MLB Commissioner Rob Manfred optimistic major leaguers will play in 2028 Los Angeles Olympics
- Chock and Bates say their near-perfect skate felt like a win, even if silver left fans 'confused'
- No. 11 Tar Heels lose freshman star Caleb Wilson to hand fracture; timetable for return unclear
- Phillies release Nick Castellanos, who admits to bringing beer into dugout
- Rangers lose top prospect, infielder Sebastian Walcott, to UCL injury and surgery
- Ukrainian athlete tests the Olympic rules on free speech and gets disqualified
- Utah's Jaren Jackson Jr. will have surgery on knee growth that was found during post-trade physical
- Ukraine's Vladyslav Heraskevych out of Winter Olympics because of banned helmet honoring war dead
- Manchester United co-owner Jim Ratcliffe says sorry if some were offended by anti-immigrant comments
- Caught red-handed! NASCAR busts Gragson for sticking hand out window during Daytona 500 qualifying
- NBA All-Star 2026: Times, details, how to watch the weekend's events
- Jessie Diggins fights injury to take bronze in race dominated by Sweden at Milan Cortina Games
- Reactions to the banning of Vladyslav Heraskevych from the Olympics
- Will American 'Quad God' Ilia Malinin try hardest quad of all in his last skate at the Olympics?
- Italy's Federica Brignone completes comeback, claims gold in women's super-G at Winter Olympics
- Hall of Fame driver Tony Stewart and UFC boss Dana White are leading Ram back into NASCAR
- French duo Beaudry and Cizeron beat US stars Chock and Bates in controversial Olympic ice dance
- Fox and Wembanyama lead the Spurs past the Warriors 126-113 for their 6th straight win
Wed, 11 Feb 2026
- BYU standout receiver Parker Kingston charged with first-degree rape in Utah
- Mavericks rookie Cooper Flagg sidelined by left midfoot sprain, out for NBA's Rising Stars
- Kyle Busch grabs Daytona 500 pole, chasing a win that has eluded him for 20 starts
- After a sluggish start, No. 14 Florida now looks like a team capable of a repeat
- Iowa Lakes Community College baseball team bus crashes, killing 1 person and injuring 32
- Cardi B's cameo in Bad Bunny's Super Bowl halftime show leads to dispute on prediction markets
- Orioles add veteran right-hander Chris Bassitt to improved rotation, AP source says
- No longer losers, the Clippers still host NBA All-Star weekend amid a season of vintage team chaos
- Tennis Hall of Fame: Federer induction ceremony, watch party sell out in 2 minutes
- Stewart suspended 7 games and 3 other players are penalized for fighting in Pistons-Hornets game
- Winter Olympics recap: Franjo von Allmen wins his 3rd gold, Chloe Kim and NHL stars get rolling
- Seahawks enjoy morning beers, praise 'best team in the world' as Seattle celebrates Super Bowl title
- Grieving Denny Hamlin vows to dig deep and chase a first NASCAR Cup title
- Scheffler, Gotterup and how much has changed in a year at Pebble Beach
- Lindsey Vonn says she had a 'successful' 3rd surgery on broken leg following crash at the Olympics
- LA28 board backs Casey Wasserman after Epstein files stir scrutiny
- Ten years after winning World Series, Cubs enter 2026 with similar expectations
- Milan's Olympic pin mania has collectors running between landmarks and swarming an exchange center
- Caitlin Clark and Angel Reese unite on a star-studded US World Cup qualifying roster
- Dbacks star Corbin Carroll to miss WBC with broken bone in hand, AP source says
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